PrimalIQ, operated by Neville Chamberlain ("we", "our", "us"), is the data controller for the personal data described below. This notice explains what we collect, why, who we share it with, how long we keep it, and the rights you have over it.
1. Data we collect and why
- Account data (email, optional display name and avatar) — to create and secure your account. Legal basis: performance of contract.
- Chat content (messages, uploaded images, custom perspectives) — to generate answers and keep your history synced. Legal basis: performance of contract.
- Preferences (active perspective, language, mode settings, UI state) — to personalise the app. Legal basis: performance of contract.
- Usage data (daily message counts, and cross-chat memory for Premium users) — to enforce free-tier limits, deliver Premium features, and detect abuse. Legal basis: legitimate interests and performance of contract.
- Billing metadata (subscription status, invoice references) — to grant Premium access. Card details are collected by Paddle, not by us. Legal basis: performance of contract and legal obligation (tax records).
- Diagnostic data (error logs, basic device/browser info, IP address at request time) — to keep the service reliable and secure. Legal basis: legitimate interests.
2. AI processing
Messages you send are transmitted to our AI provider(s) to generate responses. Voice input is transcribed by a speech-to-text model; audio playback is generated by a text-to-speech model. Uploaded images are sent to multimodal models to interpret their contents. We do not sell your content and we do not use it to train third-party models beyond what the provider requires to process your request.
3. Storage and security
Data is stored in our managed backend with encryption in transit and at rest. Access to your rows is protected by row-level security policies so that only you can read or modify your own chats, perspectives, and preferences. We apply appropriate technical and organisational measures — including access controls, audit logging for admin actions, and secret management — to protect your data.
4. Who we share data with
We do not sell your personal data. We share it only with the categories of recipients needed to run PrimalIQ:
- Hosting and database providers that host the application and store your account, chats, and preferences.
- AI providers that process your prompts, images, and voice input to generate responses.
- Paddle.com Market Limited, our Merchant of Record, to process payments, manage subscriptions, and handle tax compliance and invoicing on our behalf. See Paddle's privacy notice.
- Email and support providers used to communicate with you about your account.
- Professional advisers (legal, accounting) and authorities where required by law.
If you use the "Share" feature to generate an answer card, the card content becomes visible to anyone you send it to.
5. International transfers
Some of our service providers may process your data outside your country of residence, including outside the UK/EEA. Where that is the case, we rely on appropriate safeguards such as Standard Contractual Clauses or an adequacy decision to protect your data.
6. Retention
We keep your account, chats, and preferences for as long as your account is active. When you delete your account (from the Settings page), we delete or anonymise associated personal data within a reasonable period, except where we must keep records to comply with legal obligations (for example, billing and tax records retained by Paddle).
7. Cookies and local storage
We use essential cookies and browser local storage to keep you signed in and to remember your preferences (active perspective, language, sidebar state, onboarding completion). We do not use third-party advertising trackers. Our in-app cookie banner lets you review this before continuing.
8. Your rights
Depending on where you live, you may have the right to access, correct, export, or delete the personal data we hold about you, restrict or object to certain processing, withdraw consent, and lodge a complaint with your local data protection authority. You can exercise most of these rights directly from the Settings page. For anything not available in-app, email primaliqofficial@gmail.com. We respond to verified requests within one month.
9. Children
PrimalIQ is not intended for children under 13, or the age of digital consent in your country. Do not use the service if you are under that age.
10. Changes
We may update this policy as the service evolves. Material changes will be communicated in-app. The "Last updated" date at the top of this page reflects the most recent revision.